Netflix is shifting the way it ranks its most popular titles

An image from Netflix’s popular title Squid Game. | Image: Netflix

Netflix will change the public-facing metrics it uses to rank the most popular titles on its streaming service, the company announced Tuesday.

In the past, the company has ranked titles based on the completion of at least the first two minutes of a film or TV show in its first 28 days on the service. More recently, however, the company has released rankings based on the total number of hours a movie or series is viewed — a metric it will shift to moving forward beginning later this year, the company said in a letter to shareholders.

“There is some difference in rankings [...] but we think engagement as measured by hours viewed is a slightly better indicator of the overall success of our titles and member satisfaction,” the company...

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