Peloton really wants you to know that what happened to Big isn’t because of its bike

A Peloton Bike was at the center of a shocking plot twist in HBO’s Sex and the City reboot. | Photo by Amelia Holowaty Krales / The Verge

The punches keep coming for Peloton. Its treadmills were recalled after a series of injuries and a child’s death, people are returning to gyms, and now — spoiler alert — its stock is down 11 percent overnight after its iconic Bike was a key part of a major character’s death in the inaugural episode of And Just Like That..., HBO Max’s new Sex and the City reboot. However, Peloton is now saying its product isn’t to blame — it’s extravagant living.

Spoiler warning: the following discusses a major plot point from the first episode of And Just Like That...

The brouhaha centers around the death of Mr. Big (Chris Noth) following a 45-minute Peloton class led by fictional instructor Allegra (who is portrayed by actual Peloton instructor Jess...

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