Walmart is trying to build a streaming service, again

Walmart has tried streaming before but may be back in the race. | Photo by Justin Sullivan/Getty Images

Walmart is investigating building its own streaming service, The New York Times reported, and is talking to some big-name content players about which shows and movies it can offer to Walmart Plus subscribers. The company has apparently held discussions with Paramount, Disney, and Comcast about the service, though it’s not clear whether those discussions came to anything. (Walmart declined to comment.)

Over the last few years, Walmart has tried a number of ways to get deeper into the entertainment business. It acquired Vudu all the way back in 2010, then mostly neglected the service for a decade before selling it to Fandango in 2020. Meanwhile, as far back as 2018, Walmart was rumored to be developing its own streaming service before d...

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